Launch of GMMP 2025 Global Report to present landmark 30-year findings of monitoring gender in the news

Who makes the news in 2025? What progress has been made towards gender equality in and through the media over the past three decades? Given the evidence, what critical shifts should be made going forward?

On Tuesday, 9 December at 9:00 am EST/UCT-5 (New York), WACC Global, together with the worldwide network of the Global Media Monitoring Project (GMMP), will launch the GMMP 2025 Global Report with findings from the 7th iteration of the world’s largest and longest-running study of gender in the world news media.

WACC and the Global Alliance on Media and Gender (GAMAG) are co-convening the online event, which is taking place against the backdrop of Human Rights Day and the conclusion of the 16 Days of Activism against Gender-Based Violence.

Why is the GMMP vital for gender equality?

Conducted every five years since 1995, the GMMP takes stock of change in the portrayal and representation of women in comparison to men in the news. The WACC flagship initiative reveals what has shifted across time in terms of who has power, voice, and visibility in the news around the world.  

The GMMP 2025 research results are based on over 30,000 news articles monitored in a total of 94 countries on 6 May of this year.

Why “+30”? What’s significant about this GMMP?

The findings of the 7th GMMP come at a landmark moment as the world is commemorating 30 years since the adoption of the Beijing Declaration and Platform for Action at the United Nations Fourth World Conference on Women, and pledging to accelerate action in the future to ensure that the rights of women and girls are upheld.

The GMMP 2025 special edition report gives empirical evidence on women’s place, role, and participation in the news 30 years after Member States committed in Section J of the Beijing Platform to take action to advance gender equality and empower women in and through the media. Since 1995 the GMMP has built data from over 160 countries.

“Three decades of hard data attest to a global news industry whose progress towards gender equality has reached a crossroads,” notes the report’s lead author Sarah Macharia, convenor of the GMMP Expert Group.

What’s happening at the launch of the GMMP+30 Global Report?

The launch will feature critical reflections and a sample of national and regional findings in conversation with GMMP network partners from Asia, the Caribbean, Latin America, and the Middle East, as well as GAMAG chair Aimée Vega Montiel.

Kalliopi Mingeirou, chief of the Ending Violence against Women and Girls Section at UN Women, will offer remarks. UN Women is a GMMP implementing partner since 2010.

Interpretation in English and Spanish will be provided. Please register in advance for the GMMP 2025 Global Report launch.