A CALL TO ACTION
International Women’s Day (IWD) campaigns step up demands for the respect of women’s basic civil, political, economic, social and cultural rights. This year’s theme for IWD calls us to help build a gender-balanced world, recognizing that “balance drives a better working world”.
Gender balance in journalism requires a shift towards media practice that responds to the needs and interests of audiences, half of whom are women. The Global Media Monitoring Project (GMMP) has found snail’s pace progress towards gender balance in the world’s news media. For instance, today, for every 4 people interviewed, mentioned or seen in the news worldwide, only 1 is a woman. Across a 20-year period, the needle towards gender parity in the news media sphere shifted by only 7 points. At this rate, it will take at least 8 more decades for numerical gender parity to be reached, all things remaining equal.
“The evidence of under-representation is clear. There can no longer be an excuse that women are not experts on issues that make the news,” notes Sharon Bhagwan Rolls, GMMP International Ambassador. “The media – including community media networks – must take a pledge for action this International Women’s Day to shift the power and ensure gender balance in media representation. “
The World Association for Christian Communication (WACC) calls on its members and networks to promote gender balance in journalism #BalanceforBetter.
1. Learn more about the status of gender equality in the world news media here.
2. Apply the tools and resources from the End News Media Sexismcampaign to hold your local media accountable. Use the scorecard to rate media performance on gender-balanced reporting. Extol good practices on Instagram @EndMediaSexism #BalanceforBetter #EndMediaSexism #GMMP.
3. Sign up to participate in the 25th Anniversary Edition of the Global Media Monitoring Project (GMMP 2020) here.
Image: Naren Morum