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Karen Ross is GMMP regional coordinator for Europe.<\/em> Photo: Contributed <\/p>\n <\/strong> <\/p>\n \n Every five years since 1995, the Global Media Monitoring Project (GMMP) has counted on hundreds of volunteers around the world to take a \u201csnapshot\u201d of their country\u2019s media to see how men and women are portrayed and represented in the news. <\/p>\n Organized by WACC, the GMMP is the largest and longest-running longitudinal study on gender in the world\u2019s media. Through the years, it has been an important tool used by many for national and international advocacy efforts to change the representation of women in the media.<\/p>\n Volunteers are the unsung heroes of the GMPP, and many have been part of the project since its inception. Why do people volunteer for the GMMP? What makes it appealing to them? WACC interviewed some veteran GMMP volunteers in hopes that their contributions will inspire others to join the upcoming GMMP 2020. This is the first in a series of articles: <\/em><\/p>\n Karen Ross, GMMP regional coordinator for Europe, says she values the GMMP for its \u201creal-world research, which has had a real-world impact.\u201d <\/p>\n Ross, who researches, teaches and writes about media, gender and political communication, has been involved in the GMMP since 1995. She started out as a GMMP data coder for Great Britain and Northern Ireland, and later, as national coordinator in 2000 and Western European coordinator in 2015. <\/p>\n \u201c[The GMMP] has been a very worthwhile project in which to be involved, not only because I am contributing to a global effort to map gender in the news and provide concrete evidence to inform policy, but also because it\u2019s been great to work with colleagues and students in monitoring teams,\u201d says Ross in an email interview. <\/p>\n It has also been a great educational tool, particularly for students who have never given any thought about gender representation in the news, says Ross, who is a professor of Gender and Media and the Director of Research at Newcastle University, in Newcastle Upon Tyne, England. \u201cIt\u2019s great to see the cogs whirring in their heads as they actually understand the scale and importance of the problem and its implications. That is very rewarding.\u201d <\/p>\n Ross\u2019s involvement with GMMP has also meant that as a researcher, she\u2019s been able to publish from the findings, she says, adding, \u201cthe more that we publicize the data, the more likely it is that we will see change.\u201d <\/p>\n <\/p>\n Staff<\/p>\n","protected":false},"excerpt":{"rendered":" Every five years since 1995, the Global Media Monitoring Project (GMMP) has counted on hundreds of volunteers around the world to take a \u201csnapshot\u201d of their country\u2019s media to see how men and women are portrayed and represented in the news. <\/em><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[50],"class_list":["post-6428","post","type-post","status-publish","format-standard","hentry","category-article","tag-article"],"_links":{"self":[{"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/posts\/6428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/comments?post=6428"}],"version-history":[{"count":0,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/posts\/6428\/revisions"}],"wp:attachment":[{"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/media?parent=6428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/categories?post=6428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/tags?post=6428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\u201cThe GMMP would not be the GMMP without volunteers. It would not exist without the in-kind and cash contributions of volunteers that have made media monitoring possible and sustained it since 1995,\u201d says Sarah Macharia, GMMP global coordinator. <\/p>\n