{"id":12473,"date":"2025-01-09T17:07:46","date_gmt":"2025-01-09T22:07:46","guid":{"rendered":"https:\/\/whomakesthenews.org\/?p=12473"},"modified":"2025-03-26T16:56:53","modified_gmt":"2025-03-26T20:56:53","slug":"meet-gmmp-mexico-latin-america-coordinator-cirenia-celestino-ortega","status":"publish","type":"post","link":"https:\/\/whomakesthenews.org\/es\/meet-gmmp-mexico-latin-america-coordinator-cirenia-celestino-ortega\/","title":{"rendered":"Conozca a la Coordinadora del GMMP para M\u00e9xico y Am\u00e9rica Latina, Cirenia Celestino Ortega"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Name<\/strong>: Cirenia Celestino Ortega<br><strong>GMMP Coordinator for<\/strong>: <a href=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/07\/Mexico-Informe-GMMP.pdf\" data-type=\"link\" data-id=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/07\/Mexico-Informe-GMMP.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Mexico<\/a> &amp; <a href=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/07\/America-Latina-informe-GMMP-rev.pdf\" data-type=\"link\" data-id=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/07\/America-Latina-informe-GMMP-rev.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Latin America<\/a><br><strong>Since<\/strong>: 2015 for Mexico, new coordinator for Latin America<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-765c4724 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-pale-cyan-blue-background-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"#cirenia-es\" style=\"border-radius:0px\">Leer en espa\u00f1ol<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Why are you a GMMP coordinator? What motivated you to lead the GMMP?<\/strong><\/p>\n\n\n\n<p>The GMMP is the first and only analysis of media content with a feminist perspective that gathers evidence of women&#8217;s inequality in the news. For this reason, the media observatory <a href=\"https:\/\/cimac.org.mx\/\" data-type=\"link\" data-id=\"https:\/\/cimac.org.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Women&#8217;s Communication and Information (CIMAC)<\/a>, as a pioneer organization with 35 years\u2019 experience in the defense of human rights through communication work and journalism, was interested in being part of this global initiative and taking it to all of the states that make up our country through the alliance with the National Network of Journalists.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>How are you using the GMMP methodology, tools and findings? How have any of these dimensions of the GMMP shaped the work of your organization, institution or network?<\/strong><\/p>\n\n\n\n<p>We have applied the GMMP methodology to analysis of the media representation of specific topics such as women&#8217;s political participation, the right to choose, defense of human rights, and violence against women.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What positive change has the GMMP driven in your context? What contribution has it made to the process towards gender equality in or through the media?<\/strong><\/p>\n\n\n\n<p>Both the process of developing and implementing the GMMP and its results have enabled us to influence media agendas, the editorial lines of the media and their ethical codes, the academy and teaching of journalism, and legislative decision-making. I\u2019d like to highlight two examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Firstly, in response to the findings that identified traditional journalism teaching from a perspective that excludes women, we launched the national competition <a href=\"https:\/\/cimac.org.mx\/?s=Concurso+Nacional+de+Periodismo+Universitario+con+Perspectiva+de+Igualdad+de+G%C3%A9nero+\" data-type=\"link\" data-id=\"https:\/\/cimac.org.mx\/?s=Concurso+Nacional+de+Periodismo+Universitario+con+Perspectiva+de+Igualdad+de+G%C3%A9nero+\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;University Journalism with a Gender Equality Perspective&#8221;<\/a>.<\/li>\n\n\n\n<li>Secondly, in light of GMMP evidence of sexist content on the radio and the low representation of women in radio content, the Federal Telecommunications Institute granted a broadcast frequency (106.1 FM) to the Alliance for Women&#8217;s Human Right to Communicate to operate <a href=\"https:\/\/violetaradio.org\/\" data-type=\"link\" data-id=\"https:\/\/violetaradio.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Violeta Radio<\/a>, the first feminist and community radio station in Mexico City.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>As we look to the GMMP\u2019s 30th anniversary in 2025, why do you believe that it is crucial for the GMMP to continue?<\/strong><\/p>\n\n\n\n<p>It is essential to continue the implementation of the GMMP. It makes a valuable specialized contribution, its findings identify the transformations we require in terms of media, and it recognizes the leading role of the media in cultural transformations for the advancement towards equality.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Cirenia Celestino Ortega is coordinator of the media observatory Women&#8217;s Communication and Information (CIMAC) in Mexico.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"cirenia-es\">Conozca a la Coordinadora del GMMP para M\u00e9xico y Am\u00e9rica Latina, Cirenia Celestino Ortega<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Nombre: <\/strong>Cirenia Celestino Ortega<br><strong>Coordinadora del GMMP para: <\/strong><a href=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/07\/Mexico-Informe-GMMP.pdf\" data-type=\"link\" data-id=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/07\/Mexico-Informe-GMMP.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9xico<\/a> y <a href=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/07\/America-Latina-informe-GMMP-rev.pdf\" data-type=\"link\" data-id=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2021\/07\/America-Latina-informe-GMMP-rev.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Am\u00e9rica Latina<\/a><br><strong>Desde: <\/strong>2015 para M\u00e9xico y 2025 para Am\u00e9rica Latina<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00bfPor qu\u00e9 es usted el\/la coordinador\/a del GMMP? \u00bfQu\u00e9 le motiv\u00f3 a dirigir el GMMP?<\/strong><\/p>\n\n\n\n<p>El GMMP es el primer y \u00fanico an\u00e1lisis de contenidos medi\u00e1ticos con perspectiva feminista que recoge la evidencia de la desigualdad de las mujeres en las noticias, por esta raz\u00f3n, <a href=\"https:\/\/cimac.org.mx\/\" data-type=\"link\" data-id=\"https:\/\/cimac.org.mx\/\" target=\"_blank\" rel=\"noreferrer noopener\">Comunicaci\u00f3n e Informaci\u00f3n de la Mujer A. C (CIMAC)<\/a>, como organziaci\u00f3n pionera y con 35 a\u00f1os en la defensa de los derechos humanos a partir del trabajo en comunicaic\u00f3n y periodismo, se interes\u00f3 en formar parte de esta iniciativa mundial y llevarla a todos los estados que integran nuestro pa\u00eds a trav\u00e9s de la alianza con la Red Nacional de Periodistas.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00bfC\u00f3mo utiliza (o ha aplicado) la metodolog\u00eda, las herramientas y\/o los resultados del GMMP? \u00bfC\u00f3mo ha influido alguna de estas dimensiones del GMMP en el trabajo de su organizaci\u00f3n, instituci\u00f3n o red?<\/strong><\/p>\n\n\n\n<p>La metodolog\u00eda del GMMP la hemos aplicado al an\u00e1lisis de la representaci\u00f3n medi\u00e1tica de temas espec\u00edficos como la participaci\u00f3n pol\u00edtica de las mujeres, el derecho a decidir, la defensa de derechos humanos y la violencia contra las mujeres.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00bfQu\u00e9 cambios positivos ha producido el GMMP en su contexto? \u00bfQu\u00e9 contribuci\u00f3n ha hecho al proceso de promoci\u00f3n de la igualdad entre mujeres y hombres en los medios o a trav\u00e9s de ellos?<\/strong><\/p>\n\n\n\n<p>Tanto el proceso de construcci\u00f3n e implementaci\u00f3n del GMMP como sus resultados nos han posibilitado la incidencia en las agendas medi\u00e1ticas, las l\u00edneas editoriales de los medios y sus c\u00f3digos \u00e9ticos, la academia y ense\u00f1anza del periodismo y la toma de decisiones legislativas, dos ejemplos a destacar son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A partir de identificar una ense\u00f1anza del periodismo tradicional desde una perspectiva excluyente de las mujeres, lanzamos el <a href=\"https:\/\/cimac.org.mx\/?s=Concurso+Nacional+de+Periodismo+Universitario+con+Perspectiva+de+Igualdad+de+G%C3%A9nero+\" data-type=\"link\" data-id=\"https:\/\/cimac.org.mx\/?s=Concurso+Nacional+de+Periodismo+Universitario+con+Perspectiva+de+Igualdad+de+G%C3%A9nero+\" target=\"_blank\" rel=\"noreferrer noopener\">Concurso Nacional de Periodismo Universitario con Perspectiva de Igualdad de G\u00e9nero<\/a>&nbsp;<\/li>\n\n\n\n<li>A partir de la evidencia de los contenidos sexistas en la radio y la baja representaci\u00f3n de las mujeres en los contenidos radiof\u00f3nicos, el Instituto Federal de Telecomunicaciones&nbsp;otorg\u00f3 a la Alianza por el Derecho Humano de las Mujeres a Comunicar, la frecuencia del 106.1 FM para operar <a href=\"https:\/\/violetaradio.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Violeta Radio<\/a>, la primera radio feminista y comunitaria de la Ciudad de M\u00e9xico.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>De cara al 30\u00ba aniversario del GMMP en 2025, \u00bfpor qu\u00e9 cree que es esencial que contin\u00fae?<\/strong><\/p>\n\n\n\n<p>Por su valioso aporte especializado y los hallazgos que identifican las transformaciones que requerimos en materia de medios de comunicaci\u00f3n, y reconociendo el papel protag\u00f3nico de los medios en las transformaciones culturales para el avance hacia la igualdad, es esencial que continuar la implementaci\u00f3n del GMMP.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Cirenia Celestino Ortega es coordinadora del observatorio de medios de Comunicaic\u00f3n e Informaci\u00f3n de la Mujer A. C (CIMAC) en M\u00e9xico.&nbsp;<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:20% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"mailto:gmmp@waccglobal.org?subject=GMMP%202025\"><img fetchpriority=\"high\" decoding=\"async\" width=\"3000\" height=\"4200\" src=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg.png\" alt=\"\" class=\"wp-image-12331 size-full\" srcset=\"https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg.png 3000w, https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg-214x300.png 214w, https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg-731x1024.png 731w, https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg-768x1075.png 768w, https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg-1097x1536.png 1097w, https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg-1463x2048.png 1463w, https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg-9x12.png 9w, https:\/\/whomakesthenews.org\/wp-content\/uploads\/2024\/10\/gmmp30_lg-700x980.png 700w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Get involved with a GMMP+30 team near you. <a href=\"mailto:gmmp@waccglobal.org?subject=GMMP%202025\">Contact us to find out how<\/a>.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Participe en un equipo GMMP+30 cerca de usted.<\/strong> <a href=\"mailto:gmmp@waccglobal.org?subject=GMMP%202025\">P\u00f3ngase en contacto con nosotros para saber c\u00f3mo<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/whomakesthenews.org\/es\/category\/meet-the-coordinators\/\" data-type=\"link\" data-id=\"https:\/\/whomakesthenews.org\/category\/meet-the-coordinators\/\">Meet the Coordinators<\/a> | <a href=\"https:\/\/whomakesthenews.org\/es\/gmmp-2025\/\">GMMP+30<\/a> | <a href=\"https:\/\/whomakesthenews.org\/es\/the-gmmp\/\" data-type=\"link\" data-id=\"https:\/\/whomakesthenews.org\/the-gmmp\/\">GMMP<\/a><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cirenia Celestino Ortega says the GMMP shows how media need to change and how media are agents of transformation to advance gender equality<\/p>","protected":false},"author":6,"featured_media":12474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,78,52,277,256],"tags":[112,179,174,257,196,266,72,71],"class_list":["post-12473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-blogposts","category-gmmp","category-gmmp-2025","category-meet-the-coordinators","tag-america-latina","tag-gender-equality-in-the-news","tag-gmmp","tag-gmmp-2025","tag-latin-america","tag-mexico","tag-portrayal-of-women-in-media","tag-women-in-media"],"_links":{"self":[{"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/posts\/12473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/comments?post=12473"}],"version-history":[{"count":20,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/posts\/12473\/revisions"}],"predecessor-version":[{"id":12522,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/posts\/12473\/revisions\/12522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/media\/12474"}],"wp:attachment":[{"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/media?parent=12473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/categories?post=12473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whomakesthenews.org\/es\/wp-json\/wp\/v2\/tags?post=12473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}