Mission Possible: Gender and Media Advocacy Training Toolkit was developed following GMMP 2005 as a tool to build civil society capacity to lobby for gender-fair, gender-balanced media.

Comprehensive guide

The toolkit is available in two versions. The first is a comprehensive guide to media advocacy in French, English and Spanish.The comprehensive version presents the materials in two sections of several chapters each. Section One entitled ‘Putting gender on the media’s agenda’ discusses the theory on gender and media advocacy. Section Two on ‘Building gender and media campaigns’ is practical, from how to transform media through policy to how to get the issue on the media’s agenda.

Download the complete toolkit here

In English (584 kB)

En français (750 kB)

En español (573 kB)

Training modules

The second is an easy-to-use modular format.  The modular version of the toolkit is designed to be flexible to enable facilitators and trainees select the modules that respond to specific advocacy training needs.

Module 1 (158.92 kB): A new agenda for 'Who makes the news': Why focus on the media?

Module 2 (161.03 kB): Why should gender be an issue for the media? What is 'gender and media' advocacy?

Module 3 (137.51 kB): Who are the target audiences for 'gender and media' advocacy?

Module 4 (132.06 kB): Applying the results of GMMP 2005 to 'gender and media' advocacy

Module 6 (156.82 kB): How to develop an advocacy campaign

Module 8 (207.09 kB): How to transform the media through policy

Module 9 (166.18 kB): How to get the issue on the media's agenda

Module 10 (91.48 kB): How to monitor and evaluate advocacy work

Module 11 (127.80 kB): Definitions and pointers in gender and media advocacy