Wikigender: Media as a lever of change towards gender equality

Source: Synthesis of the Wikigender online discussion on Transforming social norms to prevent violence against women and girls.

The 2013 theme for the 57th session of the Commission on the Status of Women (CSW) is on the elimination and prevention of all forms of violence against women and girls.

In this context, Wikigender hosted an online discussion on “Transforming social norms to prevent violence against women and girls” from 4-13 February 2013.

Among the discussion outcomes was a consensus that "the media plays a role in perpetuating negative attitudes but can be harnessed as a powerful tool for change"."Women are often portrayed in the media as less important than men. This is explicitly played out in the portrayal of women in public life or their employment status. The media often further reinforces this negative perception".

Discussants concluded that a more gender sensitive media would be key to foster gender equality, as well as increasing and diversifying female role models in the media. "It is important that women are shown as empowered".

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03/02/13 | (0) Comments

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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