Name It. Change It. Research, 2012
"Name It. Change It., a joint project of the Women’s Media Center and She Should Run, released two new studies that demonstrate the gender-based challenges women face from the media when they run for office.
The research demonstrates that when the media focuses on a woman candidate’s appearance, she pays a price in the polls. This finding holds true whether the coverage of a woman candidate’s appearance was framed positively, negatively or in neutral terms. The second survey, a simulation of the impact of sexism in campaigns, [...] found that where a woman candidate has already been attacked, sexist coverage further diminishes her vote and the perception that she is qualified"