US: Gender-based challenges women face from media when they run for office

Name It. Change It. Research, 2012

"Name It. Change It., a joint project of the Women’s Media Center and She Should Run, released two new studies that demonstrate the gender-based challenges women face from the media when they run for office.

The research demonstrates that when the media focuses on a woman candidate’s appearance, she pays a price in the polls. This finding holds true whether the coverage of a woman candidate’s appearance was framed positively, negatively or in neutral terms. The second survey, a simulation of the impact of sexism in campaigns, [...] found that where a woman candidate has already been attacked, sexist coverage further diminishes her vote and the perception that she is qualified"

20/03/13 | (0) Comments

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers


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