US: Gender-based challenges women face from media when they run for office

Name It. Change It. Research, 2012

"Name It. Change It., a joint project of the Women’s Media Center and She Should Run, released two new studies that demonstrate the gender-based challenges women face from the media when they run for office.

The research demonstrates that when the media focuses on a woman candidate’s appearance, she pays a price in the polls. This finding holds true whether the coverage of a woman candidate’s appearance was framed positively, negatively or in neutral terms. The second survey, a simulation of the impact of sexism in campaigns, [...] found that where a woman candidate has already been attacked, sexist coverage further diminishes her vote and the perception that she is qualified"


20/03/13 | (0) Comments

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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#MeToo #TimesUp

In my view, society is less tolerant of sexist stereotypes in the media now than three years ago.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree
6. Do not know

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