UK: Incoming BBC news director promises action for more on-air female journalists

Source: The Independent, UK
Author: Ian Burrell, Media Editor
Published: 22 May 2013

James Harding, the incoming Director of News at the BBC, has admitted his discomfort at the lack of women broadcasters on the BBC's bulletins and has promised to address the issue as a priority.

In an internal address to BBC staff, Mr Harding, the former editor of The Times, said that, as a newcomer to the BBC, he had been struck by the lack of female journalists in on-air roles. "I think that as an outsider there is clearly an issue about the number of female broadcasters - the number of broadcasters on air - that is one thing you do notice - and we're going to have do something determined about that," he said.


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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers


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