UK: Broadcasting's gender imbalance inexcusable

"Broadcasting's gender imbalance is inexcusable after Expert Women's Day"

Source: The Guardian (UK) online

Author: Lisa Campbell

Date published: 21 January 2013

"BBC classes for expert women is a step in the right direction to achieving on-air gender parity

How long have you got before someone makes up their mind about you? In face-to-face conversation, it's four minutes; on TV, you've got just 10 seconds.

The harsh realities of life in front of the camera, plus top tips and trade secrets were shared with 30 women at the first pan-industry event of its kind last week.

Expert Women's Day, hosted by the BBC Academy in conjunction with Broadcast magazine, was the culmination of our campaign to tackle the gender imbalance on-screen and on-air in news and factual programming.

While broadcasters have acknowledged the disparity, they have failed to take any real practical steps towards addressing it, until now."

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22/01/13 | (0) Comments

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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