Sweden: The Bechdel test - gauging active presence of women on screen in bid to promote gender equality

Swedish cinemas take aim at gender bias with Bechdel test rating

Source: The Guardian online news
Author: Associated Press in Stockholm
Date published: Wednesday 6 November 2013     

"You expect movie ratings to tell you whether a film contains nudity, sex, profanity or violence. Now cinemas in Sweden are introducing a new rating to highlight gender bias, or rather the absence of it.

To get an A rating, a movie must pass the so-called Bechdel test, which means it must have at least two named female characters who talk to each other about something other than a man.

"The entire Lord of the Rings trilogy, all Star Wars movies, The Social Network, Pulp Fiction and all but one of the Harry Potter movies fail this test," said Ellen Tejle, the director of Bio Rio, an art-house cinema in Stockholm's trendy Södermalm district.

Bio Rio is one of four Swedish cinemas that launched the new rating last month to draw attention to how few movies pass the Bechdel test. Most filmgoers have reacted positively to the initiative. "For some people it has been an eye-opener," said Tejle.

Beliefs about women's roles in society are influenced by the fact that movie watchers rarely see "a female superhero or a female professor or person who makes it through exciting challenges and masters them", Tejle said, noting that the rating doesn't say anything about the quality of the film. "The goal is to see more female stories and perspectives on cinema screens," he added".

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08/11/13 | (0) Comments

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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