Strategies to Achieve Media Gender Equality

Evidence from the Global Media Monitoring Project (GMMP) indicates that while there has been an increase in women’s presence in news media content since 1995, during the past decade there have not been dramatic shifts in the numbers.

The percentage of women reporting the news for instance, has remained at 37% for the past ten years, and women only make up 24% of news sources and subjects overall since 2010. There is still a long way to go before gender equality in the news media is achieved.

In an article published in The Guardian UK, senior journalist Colette Davidson outlines five strategies to guide news outlets on how to achieve gender parity. She discusses how media gender equality is not only important for representation and awareness, but also how it is good for business and social stability. She makes the case with examples of news organisations in Zimbabwe, India, Germany and other countries that have made strides towards gender equality.  

Since the media is one of the most influential tools for bringing issues to the core of societal debate, addressing gender inequality in the newsroom has the added potential gain of driving action for gender equality in all other dimensions of lived experience.

Read more here.

 PHOTO: In the newsroom. Courtesy of Fundación Colectivo Cabildeo, Bolivia

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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