Step it Up for Gender Equality Media Compact

source:  UN Women

A partnership to advance women’s empowerment with and through the news media

The 2030 Agenda for Sustainable Development adopted by UN Member States in September 2015 is a universal roadmap for people and planet, addressing the key challenges of the 21st century, such as poverty, inequality, and climate change. Women’s empowerment is recognized as a pre-condition to achieving the Sustainable Development Goals (SDGs) at the core of the 2030 Agenda. The SDGs include a transformative stand-alone goal on gender equality and women’s rights (Goal 5) that addresses structural barriers to women’s empowerment, along with important targets on gender equality in other Goals. Success will now depend on rigorous implementation.

As part of the implementation efforts, UN Women is urging all partners to Step it Up for Gender Equality. This includes news media who are influential actors to advance the gender equality agenda. Building on the successful Beijing+20 Media Compact established with media organizations worldwide in the context of the 20th anniversary of the Fourth World Conference on Women in Beijing, UN Women is inviting media partners to play their part in the implementation of the Sustainable Development Agenda and focus on gender equality and women’s rights issues on two fronts:

•    In their reporting, disrupting stereotypes and biases,
•    In increasing the number of women in the media, including in leadership and decision-making functions.

Partnership Framework

UN Women invites select media organizations to join the Step it Up for Gender Equality Media Compact.

The Step it Up Media Compact aims to be a mutually beneficial agreement though which valued media partners are invited to scale up their focus on women’s rights and gender equality issues through high-quality coverage and editorial decisions, complemented by gender-sensitive corporate practices.

UN Women will invite leading international, regional and national media outlets to become part of the Step it Up Media Compact by pledging to become gender champions through their reporting, editorial decisions and corporate practices.

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers


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