Pakistan: Accord promoting media ethics on portrayal of women

Source: Daily Times, Karachi.

Publication date: January 15, 2013

Press Council of Pakistan (PCP) and Women’s Empowerment Group (WEG) signed the Memorandum of Understanding (MoU) to become strategic partners to collaborate on interventions on social development and media ethics related to human rights, while emphasising women rights particularly.

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers


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