New publication: Media and gender

A Scholarly Agenda for the Global Alliance on Media and Gender
UNESCO, 2014

Launched on 16 July 2014 at the International Association for Media and Communication Research (IAMCR) conference in Hyderabad, India, Media and gender: A scholarly agenda for the Global Alliance on Media and Gender charts the current status of research on gender and media. The publication goes further to highlight gaps and suggest directions for future research and action .

The 170-page volume covers a range of concerns that preoccupy feminist media and communication scholars and activists. Aimée Vega Montiel argues for a strategy through which the Global Alliance on Media and Gender can contribute to the struggle to eliminate gender-based violence . Barbara Ann Barnett  contrasts media portrayal of sex trafficking to a reality in the broader global political economy of trafficking for the purpose of sexual exploitation. Claudia Padovani maps a path towards a "gender-focussed research and advocacy agenda", one that would increase the relevance of communication scholars in efforts to advance women's communication rights. Using illustrations from India, Ammu Joseph highlights a clear link between, the quality of media coverage of sexual violence from a professional ethics perspective, and, the public response. Access these and ten more essays from contributors in Africa, Asia, Europe, Latin America, North America at:

 E-book format     PDF format

The publication co-edited by IAMCR and UNESCO is a product of the Global Alliance on Media and Gender, a movement committed to promoting gender equality in and through the media.

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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