Media messaging and its impact on Afghan women

Survey report, Afghan Women Rights

-Television remains the most popular medium in all provinces surveyed and among the different groups of respondents. It is also the most preferred source of information, followed by Radio. Women are more likely to watch television on a daily basis, while men are more likely to spend more time in front of a television at one time.

-News,   current   affairs,   political   and economic debates are the most preferred genre  in  media  programming,  particularly on television and radio.

-In  the  shadow  of  the  recent  surge  in  security  related  violence,  economic  recession  and  growing unemployment, it is not surprising that issues of violence against women is not the top concern for the majority  of  the  survey  respondents.  However,  violence  against  women  was  ranked  the  fourth  most important issue of concern among women.

-The majority of the population holds the opinion that public education and awareness of rights is the most effective strategy to curb violence against women. [...] A large majority hold a positive opinion about the role of media in improving women’s rights.

Read the report here.

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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