Gender diversity gaps in Twitter workforce

Source: PCMag
Author: Damon Poeter
Date published: 23 July, 2014

"Twitter's global workforce is about as diverse as those of its big-name peers in the tech biz, which is to say, not very diverse at all.

The microblogging site, following the lead of companies like Google and Yahoo, on Wednesday released some raw numbers about the gender and ethnic makeup of its roughly 3,000 employees. As with those companies, it turns out that Twitter's workforce skews very heavily male and white.
Source: Twitter blog

To wit, Twitter's workforce is 70 percent male and 30 percent female. That disparity grows even more pronounced in tech-related jobs at the company, which are held by nine times as many men as women, while leadership roles at Twitter come in at 79 percent for men and 21 percent for women.

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Twitter reveal here

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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