Documentary: The Illusionists

Globalizing "beauty" through media

The globalization of beauty discussed in media contexts refers to how Western beauty ideals have influenced standards of beauty portrayed in media worldwide. News stories on beauty are among the top 4 out of 55 topics in which women are most likely to be central, according to the 2015 Global Media Monitoring Project. Physical beauty ideals are used to target consumers, particularly women, as they prey on insecurities about looks and physical appearance.

The Illusionists highlights the globalization of Western standards of beauty and how companies, such as in the cosmetics industry, use the media as a tool to market artificial and unrealistic beauty standards to a global audience.

The documentary explores the phenomenon with examples from Lebanon, European countries, and Japan, to demonstrate the ways in which Western beauty standards have infiltrated media platforms to create global beauty standards.

Read more here.

 

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers

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