The petition was launched by the Women's European Coalition Against Media Sexism, a coalition of three European women’s organisations set up with the specific aim of bringing an end to sexism in the media and advertising: DonneinQuota in Italy, Object in the U.K. and Les Chiennes de garde in France.
The petition reads:
"We ask the European Union to strengthen its laws against sexism in the media in line with the views of the European Parliament ( 2008/2038; 2010/1751; 2012/2116) and treat sexism in the same way as racism or xenophobia.
The media have a great responsibility in promoting equality between women and men. For too long, the representations of women have been misused by the media advertising; we continue, as people working for equality, to fight against stereotypes. More and more often and louder, we say NO to sexist advertising!"
Read more and add your voice here.