Creating Stronger News Media Organizations by Increasing Gender Diversity

WINning Strategies: Creating Stronger News Media Organizations by Increasing Gender Diversity (2016) is the first in a series of handbooks published by the World Association of Newspapers and News Publishers as part of WAN-IFRA’s “Women in News: Gender and Media Freedom Strategy” campaign.

An insufficient representation of women in media makes relatability difficult to achieve in female audiences, thus reducing audience size and negatively impacting content reception. The handbook provides guidance on the roots of gender bias and how bias is sustained.

Addressing gender inequality can be mutually beneficial to media corporations and audiences. Gender diversity is increased in the corporations, female journalists gain more space to contribute to the news production process and content is catered to wider female audiences.

Case studies from a number of countries, including India, Colombia, Zimbabwe, Jordan, and the UK are presented to demonstrate how some media corporations have established ways to advance gender equality.

Some case studies present projects that were implemented in circumstances where access to platforms through which to express their views, was closed for women. Other case studies attest to the positive results to be had when inequality is addressed, such as one on the BBC (UK) that has continuously stressed the importance of hiring women and demonstrated that there is a constant room for improvement to redress gender inequality.

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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers



#MeToo #TimesUp

In my view, society is less tolerant of sexist stereotypes in the media now than three years ago.

1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree
6. Do not know


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