Australia: Women overtake men in the media, but not in pay or power

Source: The Conversation
Author: Folker Hanusch
Date published: 27 May 2013

Women now outnumber men in the Australian media, but they are typically younger, earn less and have less powerful positions than male colleagues.

A new national survey shows women now make up 55.5% of Australian journalists, a significant increase from 20 years ago, when they represented merely one-third.

Conducted between May 2012 and March this year, the University of the Sunshine Coast's representative survey of 605 journalists around Australia found that just 7.4% of women respondents could be classified as senior managers, including editors-in-chief and managing editors.


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Advancing gender equality in media

In my opinion, the most effective strategy to achieve gender-sensitive media is:

Increased gender-awareness training of media professionals
Greater action by audiences to hold their media accountable
Stricter enforcement of gender-focussed media codes and policies
More female journalists, editors and media house managers


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