Towards a global alliance on media and gender

  on January 21, 2014

Women make the news campaign 2013

WMTN logoThe United Nations Educational, Scientific and Cultural Organisation (UNESCO) invites media professionals and civil society to participate in this year's Women Make the News campaign. The campaign is launched annually on the occasion of International Women’s Day, 8 March.

The 2013 campaign aims at fixing global attention on issues related to gender equality in and through the media. It also seeks to stir debate and encourage actions geared towards meeting the objective of media content and professional practice that promote and sustain gender equality.

Themed 'towards a global alliance on media and gender' this year's campaign is linked to the Global Forum on Media and Gender planned for November this year. The Forum will purpose to draw attention to the need for global action to follow up on commitments enshrined in Section 'J' ('women and the media' ) of the Beijing Declaration and Platform for Action.

Section 'J' contains specific actions to: (i) Increase the participation and access of women to expression and decision-making in and through the media and new technologies of communication; and, (ii) Promote a balanced and non-stereotyped portrayal of women in the media.

Media organizations, professional associations, journalists’ unions, media practitioners and civil society are invited to use 8 March to share thoughts on possible forms of a global alliance on gender and media, as well as priority themes for the November Forum.

Learn how you can participate here.

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January 21, 2014
Categories:  Media&Gender Monitor

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Beijing +20: In my opinion...

The most important contribution that the Beijing Platform for Action has made to advancing gender equality in and through the media is:

Setting global standards to which governments and the media can be held accountable
Bringing coherence to and greater understanding of civil society initiatives on gender, women and media
Raising the profile of work on 'women and media' as important for addressing gender inequalities in women's lived experiences.

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