Section 6: Who Makes the News? Campaign Pro-format Press Releases

  on January 21, 2014

{emailcloak=off}EXAMPLES OF ONE GLOBAL PRESS RELEASE AND ONE LOCAL PRESS RELEASE:

Global Press Release

FOR IMMEDIATE RELEASE

CONTACT:

Your name

Your organization or WACC region

Your telephone/cell phone number

Your e-mail address

(USE AN ATTENTION-GETTING HEADLINE IN BOLD AND CAPS e.g.)

GLOBAL MEDIA MONITORING PROJECT RESULTS TO BE ANNOUNCED IN ( name location) OR ( your event), PART OF WHO MAKES THE NEWS? INTERNATIONAL CAMPAIGN TO PROMOTEEQUALITY IN THE NEWS MEDIA.

(LOCATION OF EVENT IN BOLD FACE & CAPS) date of press releaseOutlinewhat your group will be doing as part of the Three Weeks of GlobalAction in 1-2 lines, including Who, What, Where, When.

This event is part of WHO MAKES THE NEWS? Three Weeks of Global Action, (16 February – 8 March, 2006). Endorsedby UNIFEM, UNESCO and a coalition of local and international partnerorganizations, this global campaign seeks to promote gender equality inthe media.

The international campaign launch took place 15February 2006 in London, United Kingdom, with the release of a globalmedia study entitled WHO MAKES THE NEWS? 2005. TheGlobal Media Monitoring Project, conducted by WACC and itsinternational affiliates, reveals a trend of imbalance in who makes thenews—and who doesn’t—in the areas of news content, news subjects andwho reports on these stories around the world.

The most recent report is the result ofthe analysis of almost13,000 news items in newspapers, radio and television from 76 countriesaround the world, gathered on one day by hundreds of volunteers.Locally, ( add your local information – how many volunteers,what cities/villages/towns they monitored in, how many news articles ormedia outlets monitored – a local quote from a participant could be used).

Some of the key findings include: ( use key findings or link to key findings on http://www.whomakesthenews.org)

- MORE-

The Global Media Monitoring Project conducted every five years since1995, pioneered international global research into gender equality inthe news media. It remains the most extensive global media monitoringproject of its kind. All volunteer-gathered qualitative andquantitative data is professionally tabulated and analyzed and is thebasis of each WHO MAKES THE NEWS? report.

( Outline the 4 W’s(who, when, why, what) of your event again, including date, time and address of event’s location.) For more information, please contact ( the name of your media contact person) at(your organization) at(phone number and e-mail).

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WACC is a worldwide membership organisation working on media reform and communication for social change

http://www.whomakesthenews.org

Insert a description of your sponsoring group/region here

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Local Press Release

FOR IMMEDIATE RELEASE

CONTACT:

Susan Browning

WACC North America

1-416-586-9987 x 220

sbrowning@ucc.ca

WHO MAKES THE NEWS? STUDY SHOWS
INEQUALITY IN INTERNATIONAL NEWSROOMS AND NEWS COVERAGE; MEDIA ROUNDTABLE TO DISCUSS

(TORONTO) 16 February 2006 – WACC North America will hold a lunch hour“Media Town Hall Meeting” to discuss the findings of the Who Makes The News?global media monitoring project 1 March at Porter Hall, Ryerson Schoolof Journalism, Toronto. CBC National News host Peter Mansbridge will bemoderator and the discussion will be taped for broadcast on TheNational.

This event is part of WHO MAKES THE NEWS? Three Weeks of Global Action, (16 February – 8 March).Endorsed by UNIFEM, UNESCO and a coalition of local and internationalpartner organizations, this campaign seeks to promote gender equalityin the media.

The international campaign launch took place on 15 February in London, United Kingdom, with the release of a global media study WHO MAKES THE NEWS?TheGlobal Media Monitoring Project, conducted by WACC and itsinternational affiliates, reveals a trend of imbalance in who makes thenews—and who doesn’t—in the areas of news content, news subjects andwho reports on these stories around the world.

The most recent report is the result of theanalysis of almost 13,000 news items in newspapers, radio andtelevision from 76 countries around the world, gathered on one day byhundreds of volunteers.

In Canada, 182 volunteers from Halifax to Vancouver Island monitored 922 news items in newspapers and radio programs in both English and French on 16th February, 2005. Canada’s four top journalism schools at Carleton, Ryerson, York and McGill
Universitiesprovided student teams to coordinate the Canadian portion of the globalproject. “I will never read the news the same way again,” said MarieLafontaine, 21, a McGill journalism student.“I also had no idea howunderrepresented women journalists are in political and economicreporting in Canada.”

- MORE -

Some of the key findings of the study to be discussed at the 1 March event can be found at http://www.whomakesthenews.org .

WHO MAKES THE NEWS?, conducted every five years since 1995,pioneered international global research into gender equality in newscoverage and newsrooms, and remains the most extensive global mediamonitoring project of its kind. All volunteer-gathered qualitative andquantitative data is professionally tabulated and analyzed, and is thebasis of each WHO MAKES THE NEWS? report.

Members of the media are invited to attend the lunch hour “MediaTown Hall Meeting,” 1 March, at Porter Hall, Ryerson School ofJournalism, 233 Dundas Street, Toronto.Sandwiches will be provided. For more information, please contact SusanBrowning at WACC North America at 1-416-586-9987 x 220 orsbrowning@ucc.ca

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WACC is a worldwide membership organisation working on media reform and communication for social change

http://www.whomakesthenews.org

WACC North America is the volunteer-run regional committee promoting the goals of WACC in Canada and the United States

www.nara-wacc.org

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January 21, 2014
Categories:  Advocacy

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Beijing +20: In my opinion...

The most important contribution that the Beijing Platform for Action has made to advancing gender equality in and through the media is:

Setting global standards to which governments and the media can be held accountable
Bringing coherence to and greater understanding of civil society initiatives on gender, women and media
Raising the profile of work on 'women and media' as important for addressing gender inequalities in women's lived experiences.

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