Section 4: Get Involved!

  on January 21, 2014

{emailcloak=off}1) GETTING INVOLVED ON-LINE

a) Who Makes the News? Campaign website

b) Share your experiences as part of the Who Makes the News? Campaign

c) Stay informed

d) Submit your materials

2) SUGGESTED ACTIONS

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1) GETTING INVOLVED ON-LINE

a) Who Makes the News? Campaign website

The Who Makes the News? website will belaunched at the end of January 2006. The website aims to (1) provideresources to support gender and media activists in their work topromote the fair and balanced representation of women and men in themedia and (2) create a community of gender and media activists who canwork together online to promote gender equality in and through themedia.

The resources that will be available on the on the Who Makes the News? website include:

We hope that these resources will support you and other activists worldwide during the Who Makes the News?Three Weeks of Global Action on Gender and the Media and beyond to bothraise awareness of gender and media issues and develop a constructivedialogue between civil society and the media on the need to for change.

Gender and media activists will also have the opportunity to come together online through the Who Makes the News?website using a variety of tools including blogs, polls, surveys anddiscussions. This collective effort will culminate on the 8th Marchwith the release of the results of a Journalism and Career AdvancementSurvey and a call to all media to take up the UNESCO challenge as afirst step to promoting gender equality in and through the media.

You will be able to post directly to many of ourblogs and share your opinions and ideas on a wide variety of articlesthat will be uploaded daily to the website. Please also send us your own electronic materials, from articles and press releases to audio files by writing to us at: info@waccglobal.org

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b) Share your experiences as part of the WhoMakes the News? Campaign and get tips and advice from partnersworldwide on our listserve.

We invite you to join hundreds of other gender and media activists onour discussion listserve. This list will help you get in contact withactivists worldwide to collaboratively develop themes and strategiesfor the Who Makes the News? Campaign. To register, click here.

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c) Stay informed

In the run up to and during the Who Makes the News?Three Weeks of Global Action on Gender and the Media, WACC will begathering information on a many of the campaign activities that will betaking place worldwide. To stay informed with what is happening aroundthe world and to get involved at various stages in the campaign (inblog discussions, polls, surveys, debates, comments, etc) simplyregister to the Who Makes the News? information list clicking on here or send an email to: whomakesthenews-subscribe@gn.apc.org

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d) Submit your materials

Participants in the Who Makes the News?Campaign can be instrumental in bringing gender and media issues to theforefront in local, national, regional and international arenas. WACCasks that all participants of the Who Makes the News? Campaignsend documentation of their events i.e. posters, pictures, T-shirts,video footage, poems, songs, statements, reports etc to WACC for the Who Makes the News? website.

If you have photographs, documents or other examples of your work thatyou can send in electronic form, please do so. Otherwise hard copiesare fine. Your submission will also enable WACC to refer otherindividuals and organizations that are interested in your activities toyou. Please send your materials for the Who Makes the News? Three Weeks of Global Action on Gender and the Media to: info@waccglobal.org
or Who Makes the News?, WACC, 357 Kennington Lane, London, SE11 5QY, United Kingdom.

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2) SUGGESTED ACTIONS

The following list of suggested actions represents a collection of ideas for Who Makes the News? campaign events,many of which can be adapted and used for different themes. Pleasee-mail us with any additional ideas you may have that are notrepresented on this list.

Don’t forget to report your activities and send your materials to WACC at info@waccglobal.org for inclusion in the Calendar of Activities! Thank you!

EDUCATE!

Educate your community about gender and mediaissues by raising awareness and promoting gender equality in andthrough the media. Proper education around an issue is critical totackling it.

The GMMP 2005 Key Findings document is a clearand easy way to communicate the issue of gender representation in newsmedia to all types of audience. Distribute the document to the generalpublic at awareness raising sessions such as a discussion breakfast,open meeting, workshop, roundtable discussion or by visiting schoolsand universities etc. You might want to invite organizations from themedia, civil society and government or intergovernmental institutions(such as local UNIFEM agencies and others) concerned with gender issuesto co-sponsor the event. This will help in establishing a dialogue andbuilding relationships between your constituencies and the media withthe ultimate aim of promoting the fair and balanced representation ofwomen and men in news media.

More ideas for educational activities are available in the WACC Gender and Media Advocacy Toolkit.

PARTICIPATE!

Attend an event which focuses on either themedia or gender issues and contribute by sharing the results of yournational GMMP 2005 report or the global GMMP 2005 results (the keyfindings of GMMP 2005). Look to organizations that are already engagedwith the issue for guidance. Raise the issue yourself if there is nodialogue already by bringing it up to the organizers of the event,distributing your own materials or using the GMMP 2005 materialsavailable on the Who Makes the News? website.

Use the WACC Gender and Media Advocacy Toolkit for further ideas.

DISTRIBUTE / COMMUNICATE!

Join a listserve discussion or set up your own to increase onlinedialogue about the connection between the media and gender equality andto keep people informed of new developments. Do not forget to join the Who Makes the News? Campaign information list and encourage others to do the same.

If your organization has a listserve or you are already part of anotherlistserve, be sure to send out a message about the theme and yourparticular Who Makes the News?Campaign activities to raise awareness and get people involved. Oneactivity you could try is sending out one short message per day for theentire Three Weeks of Action providing resources, quotes, informationor event announcements.

INVESTIGATE!

Investigate any research that has been done inyour region or country on the representation of women and men in themedia. Obtain copies and distribute them to local organizations or holdawareness raising events such as a panel discussion based on theconclusions of the reports.

Use the WACC Gender and Media Advocacy Toolkit for more ideas.

ORGANISE!

Hold an event to launch the GMMP 2005 global report or your national GMMP 2005 report (if one has been produced). Send out press releases and invite key media figures to attend.

LOBBY!

Advocate for your government to uphold thecommitments it has made at the national and international level torespect, protect and fulfill women’s human rights especially withregard to gender and media issues.

Learn about what these commitments are and whether your government has committed resources to fulfilling them. Relevant resources that can help you find out more about this are included at the end of this pack.

Connect with other groups who are working onsimilar issues and publicize your efforts in the media. Target aspecific sector of society and look for promising practices in theseareas to suggest ways that the government can strengthen policies andprogrammes. Use tactics such as petitions, public discussions, ralliesand meetings with government officials.

Use the WACC Gender and Media Advocacy Toolkit for more ideas.

KEEP WATCHING!

During the Who Makes the News? ThreeWeeks of Global Action on Gender and the Media from 16th February - 8thMarch, monitor your national media for the way in which it representswomen and men in the news and then release the results to your media,relevant government institutions and your constituencies. Monitoringyour media during the Who Makes the News? Campaign is one wayto see whether the media is responding to your demands for the fair andbalanced representation of women and men by changing their coverageduring the campaign. You could approach the media or gender departmentsof local universities or journalism schools to see if they would liketo monitor the media with you. They are often open to this kind ofcollaborative research.

Check out the GMMP 2005 media monitoring methodologyis. A simpler way to monitor the media is also available in the WACC Gender and Media Advocacy Toolkit.

PUBLICISE!

Use the media as an agent for education and social change.

Alert them to the issues that will be highlighted throughout the Who Makes the News?Campaign and see if they will focus some attention on these issues.Promote the work of your group through different media. Here are someideas for doing this.

  • Write directly to your media and media policy makers to ensure that they become aware of the issue.
  • Highlight specific stories that either injure efforts towards greater gender equality or on the contrary show best practice.
  • Use various media to convey your planned activities and the key findings of the GMMP 2005 report.

Write a press release about the Who Makes the News?Campaign and your planned events. Be sure that it is brief and answersthe questions who, what, where, when and why in the very beginning. Seehow to write a press release in the WACC Gender and Media AdvocacyToolkit or use the pre-formatted press release at the end of this pack.

·Write a letter to the Editor during the Who Makes the News?Campaign highlighting the marginalization of women in the media in yourcountry. Include your calendar of activities and ask them to publish itor, if you can, pay for an advertisement. For more information on howto write a letter to the Editor see the WACC Gender and Media AdvocacyToolkit.

·Be prepared to give interviews about thecampaign and your activities either live or as background informationfor a future story on television, radio or in the newspaper. See how togive an interview in Amnesty International’s ‘Tools for Activists’.

·Contact your local radio or television station to see if they would bewilling to donate a few minutes of time for a public serviceannouncement on gender and media issues.

·Make a list of all gender and mediaorganizations in your area. Contact them and request that they includea piece in their newsletters addressing the marginalization of women inthe media.

See the WACC Gender and Media Advocacy Toolkit on how to get your message into the media, and see the Who Makes the News? Campaign pro-format press release at the end of this pack to advertise your event to your media.

CELEBRATE!

Celebrate the positive steps that your local ornational media have taken to promote the fair and balancedrepresentation of women and men in the media. You could hold an awardsceremony for the media to celebrate examples of best (and worst!)practice.

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January 21, 2014
Categories:  Advocacy

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Beijing +20: In my opinion...

The most important contribution that the Beijing Platform for Action has made to advancing gender equality in and through the media is:

Setting global standards to which governments and the media can be held accountable
Bringing coherence to and greater understanding of civil society initiatives on gender, women and media
Raising the profile of work on 'women and media' as important for addressing gender inequalities in women's lived experiences.

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