Section 3: Campaign Profile

  on January 21, 2014

The Global Media Monitoring Project (GMMP) 2005 findings will be released on 15th February 2006 to launch Who Makes the News?Three Weeks of Global Action on Gender and the Media, 16th February –8th March 2006 to challenge news media worldwide to ensure that bothmen and women ‘make the news’.

Campaign dates

Why focus on the news media?

Why focus on gender?

What is the goal of the Who Makes The News? Campaign?

What will happen and where?

Campaign dates

The Who Makes the News? Three Weeks ofGlobal Action on Gender and the Media begins on 16th February 2006.This is exactly one year since hundreds of gender and media groups in76 countries joined in an effort of incredible solidarity to monitorthe representation of women and men in their news media as part of theGlobal Media Monitoring Project (GMMP) 2005. The Who Makes the News?Campaign will end on 8th March 2006 – International Women’s Day.

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Why focus on the news media?

News media is a key source of information for the general public.Media-generated information influences perceptions and understandingabout what happens in the world. However, the news media selects whatis covered, how it is covered, the time allotted to each item and theorder in which they are presented

These editorial choices are often made from selectviewpoints and experiences and do not necessarily offer a “window onthe world” but rather express the priorities and values of those whomake the editorial choices

“News media owners and news editors areoverwhelmingly male and they routinely decide what news women shouldhear and read. What is the impact on all of us when the news isconstantly reported from a male point of view? Keep in mind that medialeaders are not just leaders in that industry, but have the power toshape society's attitudes.” (mediachannel.org)

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Why focus on gender?

Women are 52% of the world’s population - but onlymake up a tiny fraction of the world’s news subjects. The Global MediaMonitoring Project shows that on one day in 1995, women made up only17% of news subjects around the world. Five years later, women wereonly 18% of news subjects worldwide. Research over the last 30 yearssupports the findings of GMMP 1995, 2000 and 2005.

Whilst some countries perform better than others,these figures show that everyone can do better to ensure women and menare fairly represented in and through news media. Don’t women have astory to tell?

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What is the goal of the Who Makes The News? Campaign?

The goal of the Who Makes the News? Campaign is to promote gender equality in the media.

To do so we are challenging leaders of the newsmedia, editors, media owners and journalists worldwide to takesubstantial and immediate action to ensure that the news mediarepresents women and men in a fair and balanced way.

WACC and its partners worldwide join withUNESCO in offering a challenge to all media producing daily news togive editorial responsibility to women editors and journalists todirect the news on 8th March 2006 - International Women’s Day.

This March 8th gesture of goodwill by media management is a first steptowards promoting gender equality in and through the media.

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What will happen and where?

15th February 2006: the global GMMP 2005 report containingglobal, regional and national quantitative and qualitative results willbe released in London at the Foreign Press Association, 11 CarltonHouse Terrace, London SW1Y 5AJ.

Launch partners include UNESCO’s Women Make theNews Initiative, UNIFEM, Amnesty International’s Violence Against WomenCampaign, Article 19, the International Federation of Journalists, theMedia Diversity Institute, the Stanhope Centre and many more.

16th February – 8th March 2006: national launchesof the global and national GMMP 2005 reports and activities relating tothe promotion of gender equality in and through the media will takeplace in many of the countries that participated in the mediamonitoring research in 2005.

The Who Makes the News? websitewill promote all our partners’ activities that are taking place as partof the Three Weeks of Action on Gender and the Media. It will alsoprovide opportunities for discussion and debate on gender and mediaissues though blogs etc as well as spaces to discuss media coveragefrom a gender perspective during The Three Weeks of Action.

The website will also encourage people throughoutthe world to become involved in challenging the media globally tofulfill their democratic responsibility to represent women and men in afair and balanced way by sending letters to local media managers totake up UNESCO’s invitation on March 8, 2006.

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January 21, 2014
Categories:  Advocacy

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Beijing +20: In my opinion...

The most important contribution that the Beijing Platform for Action has made to advancing gender equality in and through the media is:

Setting global standards to which governments and the media can be held accountable
Bringing coherence to and greater understanding of civil society initiatives on gender, women and media
Raising the profile of work on 'women and media' as important for addressing gender inequalities in women's lived experiences.

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