Section 2: Background

  on January 21, 2014

On 16th February 2005, hundreds of men and women in 76 countries onceagain monitored the representation of women and men in the news ontelevision, radio and in newspapers as part of the third ever GlobalMedia Monitoring Project (GMMP). Organized by the World Association for Christian Communication (WACC),GMMP constitutes the most extensive global research of gender in newsmedia ever undertaken and as such is a vital contribution to theempowerment of women and the promotion of gender equality in andthrough the media.

As in 1995 and 2000, the international day ofmonitoring was marked by incredible solidarity amongst participatinggroups worldwide. One group, participating in GMMP for the first time,e-mailed to say they would never ‘watch, read or listen to the mediawith the same eyes and ears again’.

The data from GMMP 2005 suggests that very little has changed since the 1995 and 2000studies. GMMP 2005 is unfortunately likely to show that themarginalization of women in news media is still very much a reality.

It is for this reason that GMMP 2005,for the first time, includes a second – advocacy focused – stage. As atool for change, the strength of GMMP lies in the fact that it provideshard facts and figures, the staple food of journalists and programmemakers. In discussions about what is wrong with, or missing from, thepictures of the world we get from media content, hard data – togetherwith concrete examples – reaches media professionals with an immediacynever achieved by theory or abstract argument.

The second phase of GMMP 2005 is designed tofacilitate the advocacy activities of gender and media activistsworldwide in their national and regional contexts with the ultimate aimof promoting the fair and balanced representation of women and men in the news. WACC will facilitate these activities in the following four ways.

Production of Content

Production of an Advocacy Toolkit

Advocacy Training Workshops

Who Makes the News? Three Weeks of Global Action on Gender and the Media

Who Makes the News? Website

Production of Content

The production of a global GMMP 2005 report containing the global, regional and national quantitative results of the media monitoringprovides gender and media activists with hard data to highlight tomedia professionals the problems that exist in portrayals of women andmen in news media. The extensive qualitative analysis that is alsocontained in the global GMMP 2005 report will further support thegender sensitization of news media by providing examples of good andbad practice. The global report will be available in February 2006 inEnglish and in March 2006 in Spanish, French and Portuguese and isavailable to download as a PDF file. A number of groups at the nationallevel are also producing national GMMP 2005 reports which will also be available to download.

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Production of an Advocacy Toolkit

WACC has produced a Gender and Media Advocacy Toolkit to facilitate theadvocacy activities of gender and media groups worldwide. The toolkitis informed by the experience of existing WACC partners’ experience inthe field of training and by the extensive knowledge of many of the GMMP 2005 participantsin gender sensitization of the media. The advocacy toolkit provides aseries of ‘how to’ materials on the key elements of an advocacycampaign concerned with promoting gender equality in the media. It isavailable to download from http://www.whomakesthenews.org

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Advocacy Training Workshops

In order to ensure the most effective use of the Gender and MediaAdvocacy Toolkit, WACC plans to organise eight regionaladvocacy-training workshopsat which gender and media groups will be trained in how to use thetoolkit. The training workshops will facilitate exchange of experienceamong groups in each region and will stimulate the development ofnetworks and opportunities for collaboration at the national andregional level. The workshops will take place in the following regions:Latin America; the Caribbean; Central and Eastern Europe; FrancophoneAfrica; Anglophone Africa; the Middle East; Asia; and the Pacific.

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Who Makes the News? Three Weeks of Global Action on Gender and the Media

From 16th February – 8th March 2006, WACC will organise Who Makes the News?Three Weeks of Global Action on Gender and the Media. Endorsed by bothUNIFEM and UNESCO, the three weeks of action will begin with theinternational launch of the global GMMP 2005 report in London. Thelaunch will take the form of a press conference and roundtablefeaturing leading figures from the international news media, organisedin conjunction with Amnesty International, Article 19, theInternational Federation of Journalists, TVE and many more. During thethree weeks of action, the global WACC and GMMP networks and many othergender and media organisations worldwide will undertake activitiesusing the global, regional and national GMMP results as part of aprocess to establish a dialogue with news media on mediarepresentations of women and men. The weeks of action will end on 8thMarch – International Women’s Day – with the UNESCO led initiative ‘Women Make the News’.

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Who Makes the News? Website

The Who Makes the News? websitewill contain the GMMP 2005 monitoring methodology and global andnational GMMP 2005 reports along with the WACC Gender and MediaAdvocacy Toolkit. The website will also provide a forum for exchange ofideas and experience on gender and media monitoring and advocacybetween the global GMMP network and others involved in similar work. Itwill also feature all the activities taking place around the world aspart of Who Makes the News? Three Weeks of Global Action on Gender and the Media. The website is currently being built and will be launched end of January 2006.

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January 21, 2014
Categories:  Advocacy

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Beijing +20: In my opinion...

The most important contribution that the Beijing Platform for Action has made to advancing gender equality in and through the media is:

Setting global standards to which governments and the media can be held accountable
Bringing coherence to and greater understanding of civil society initiatives on gender, women and media
Raising the profile of work on 'women and media' as important for addressing gender inequalities in women's lived experiences.

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