Media Monitoring: a tool for change

  on January 21, 2014

The results of the GMMP have been used in a myriad of ways by gender and communication groups around the world and in many ways GMMP has developed a momentum all of its own.

From use in academic articles, to providing the methodology for advocacy and new monitoring projects on advertising or ethnicity, from the grassroots to policy-making circles, GMMP has become a tool for change.


"Gender Setting: New Agendas for Media Monitoring and Advocacy"

Margaret Gallagher

By Margaret Gallagher was commissioned under WACC’s special three-year Women and Media Programme.

The following is an extract from chapter 1 in which the author sets the context for monitoring and advocacy and describes the various approaches of groups around the world who are striving for more diverse and equitable media.

Training and Awareness-raising

In Nepal the GMMP 2000 report has informed the advocacy work of the NGO Sancharika Samuha, particularly by providing statistics on women’s participation at various levels of media organisations and their portrayal in print and electronic media. The information has also been used to raise awareness amongst journalists and has become a vital tool in gender orientation training courses.

New Media Monitoring

GMMP 1995 and 2000 inspired more media monitoring across the world. Read the following reports from Egypt, Bolivia, Souther Africa and the Southern Cone of Latin America.

Gender and Media Baseline Study: Monitoring the Media in Southern Africa

By Jennifer Mufune, Executive of the Gender & Chapter Support of the Media Institute of Southern Africa. Media and Gender Monitor. Issue no: 13, September 2003

The first such study in Southern Africa, the Gender and Media Baseline Study (GMBS), organized by MISA and Gender Links, is also the most comprehensive regional study on gender and the media ever to be undertaken. The study, which took place in September 2002, focused solely on news and included a total of 25,110 news items and covered 114 out of 317 print and electronic, private, public and community media in Angola, Botswana, Lesotho, Malawi, Mauritius, Mozambique, Namibia, Swaziland, South Africa, Tanzania, Zambia and Zimbabwe.

Challenging Violence Against Women in Egypt

By Maggie Morgan, MediaHouse, Egypt. Media and Gender Monitor. Issue no: 13, February 2003

Turning on the television to any Egyptian channel, the viewer is immediately confronted with high levels of violence against women. Just as disturbing as the portrayal of violence against women on state television, is the lack of public reaction to it. Not only does Egyptian society not condemn such violence, it views it as a commonplace and acceptable occurrence. Every day, state-owned television underlines that beating women is normal.

16 Days of Peace

By Judith Smith, Women’s Media Watch, South Africa.Media and Gender Monitor. Issue No: 13, February 2003.

On November 25th 1960 in the Dominican Republic, three sisters, Patricia, Minerva and Maria Teresa were brutally beaten and strangled to death. The Mirabel sisters were political activists and a symbol of resistance towards the dictatorship of the day. It was on their way to visit their husbands, imprisoned for their participation in the resistance movement that their violent murders occurred. Every year, their death, and violence against women worldwide, is remembered on this day, now marked as the UN International Day for the Elimination of Violence Against Women. Since 1991, the 25th of November has also marked the beginning of the international campaign ‘16 Days of Activism Against Gender Violence’.

From Criticism to Dialogue - Women seeking change at the WACC 2001 Congress

By Dr Leela Rao, Media and Gender Monitor. Issue no: 9, 2001

Conflict between the sexes is as old as time. At certain times in certain places the struggle may be for equal pay and equal rights, at others, it may have to do with life and death. WACC has been committed to supporting communication and advocacy programmes that promote gender justice according to Director of the Women’s Programme Teresita Hermano in her introduction to the plenary “From Criticism to Dialogue: Waging Change”.

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January 21, 2014
Categories:  General

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Beijing +20: In my opinion...

The most important contribution that the Beijing Platform for Action has made to advancing gender equality in and through the media is:

Setting global standards to which governments and the media can be held accountable
Bringing coherence to and greater understanding of civil society initiatives on gender, women and media
Raising the profile of work on 'women and media' as important for addressing gender inequalities in women's lived experiences.

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