The 1995, 2000, 2005 and 2010 Global Media Monitoring Project (GMMP) studies have consistently revealed that women are grossly underrepresented in news coverage in contrast to men.The 2010 research confirmed an increase iin women's presence in the news which nevertheless remains persisently slow.
At present, only 24% of the people heard, read about or seen in the news are female. This is a rise from 21% in 2005 and 18% five years prior, in 2000.
The outcome of underrepresentation is an imbalanced picture of the world, one in which women are largely absent. The studies equally showed a paucity of women’s voices in news media content in contrast to men’s perspectives, resulting in news that presents a male-centred view of the world.
The flyer below outlines the key findings of the 2010 research covering 108 countries, 1,281 mainstream news media and 24 news websites. The full report in English, French, Spanish and Arabic is available here for download, including several regional and national reports.
Feel free to download, print and use in your media literacy, training or advocacy work for our common purpose to influence the emergence of gender-ethical media and a critical media citizenry!
GMMP 2010 Key Findings (PDF)