GMMP International Ambassadors Appointed

  on March 03, 2014

Four International Ambassadors have been appointed to accompany the 2015 Global Media Monitoring Project (GMMP) process.

The ambassadors are: Dr. Musimbi Kanyoro, President, Global Fund for Women; Ms. Sharon Bhagwan Rolls, Executive Director, Femlink Pacific, Fiji & Civil Society Advisor at U.N. Women; Ms. Nadia Al-Sakkaf, Editor-in-Chief & Publisher, Yemen Times; and Ms. Jennifer Lee, US-based award-winning filmmaker.

Globally co-ordinated by WACC, the GMMP monitors gender indicators in world news media content, including the presence and portrayal of women, stereotyping and gender representation. The monitoring shows extremely slow progress in bringing women’s voices to bear in public discourse taking place in and through the news media. Not only does the news continue to present a male-centric view of the world, it is also marked by gender bias and extensive stereotyping that underpin marginalization, discrimination and violence against girls and women.

The GMMP ambassadors will seek to raise the initiative's profile on the international stage, at the same time highlighting concerns about media sexism, gender disparities, inequalities and biases in media policy and practice.

 “We are very grateful for the support of these four leading women communicators, who are lending their voices and their experience to one of the most important and widely recognized initiatives WACC has ever undertaken,” said WACC General Secretary Karin Achtelstetter.

Four GMMPs have been carried out so far, in 1995, in 2000, in 2005 and in 2010. Participation increased from 71 countries in 1995 to 108 countries in 2010, evidencing a growing interest, willingness to engage on issues of gender in the media and commitment to propel change towards media that affirms women’s rights and gender equality objectives.

Meet the Ambassadors here.

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March 03, 2014

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