GMMP 2009/2010 - Get Involved!

  on January 21, 2014

What is the GMMP?

The Global Media Monitoring Project (GMMP) is the largest and longest longitudinal research and advocacy project on gender in the world's news media. It is unique in involving participants ranging from grassroots community organizations to university students and researchers to media practitioners, all of whom participate on a voluntary basis. The GMMP has two phases. The first is a research phase in which volunteer media monitors all over the world collect data on selected indicators of gender in their local news media, following specified guidelines. The second is the research findings' application phase which combines advocacy for gender-responsive media policies, capacity-building for gender-responsive media practice and gender-aware citizens' media literacy.

When does it take place?

Three GMMPs have taken place so far, the first in 1995, the second in2000 and the third in 2005. The fourth global media research day is setfor early November, 2009 when media monitors all the over the world willparticipate once again in a Media Monitoring Day - a one day massive,global effort to collect data on selected indicators of gender intheir local news media. The follow-up data application phase (Phase 2) begins thereafter until 2014.

What has the GMMP achieved so far?

GMMP research from 1995, 2000, and 2005 shows consistently significant gender imbalances in news media content, news-making context and practice. Women are dramatically under-represented in the news, their voices silenced and contributions negated through stereotyping and invisibilisation. A comparison of the results from the three GMMPs in 1995, 2000 and 2005 revealed that change in the gender dimensions of news media has been small and slow across the 15-year period. As newsmakers, women are under-represented in professional categories. As authorities and experts, women barely feature in news stories. While there are a few excellent examples of exemplary gender-balanced and gender-sensitive journalism, overall there is a glaring deficit in the news media globally, with half of the world’s population barely present.

Will GMMP 2009/2010 make a difference?

Yes. The data generated by the monitoring project will provide genderand communication activists with a tool to lobby for moregender-sensitive media and communication policies in their national and regionalcontexts. The timing of the media monitoring for November means theresults will be published in time for key global processes scheduledfor 2010, including the Beijing +15 review and the MillenniumDevelopment Goals Review Summit.

What can you do?

Become a media monitor, and become part ofa global network spanning over 100 countries in every continent acrossthe world. The GMMP is unique in involvingparticipants ranging from grassroots community organizations, touniversity students and researchers, to church groups, to mediapractitioners, all of whom participate on a voluntary basis.

Spreadthe word to colleagues, family, friends! Raise awareness of the GMMP'sfindings and its upcoming Media Monitoring Day with key stakeholders inyour organisation or denomination or in its communications tools(magazines, websites, etc.). Link your organisation's website to thiswebsite.

Become a national co-ordinator or suggest organisations in your country that could play this role. If your country is not on the list, let us know and volunteer to organise a monitoring group.

Aren't there already lots of people doing this?

Not enough.Participation is open to any individual or organisation interested inmedia monitoring research, intrigued by the gender dimensions of media,or in need of "hard" evidence to support their work for gender-justnews media.

What's involved in monitoring?

Followingthe guidelines in the GMMP monitoring guides, choose the media in yourcommunity that you want to measure on the GMMP day. The monitoringguides for each medium provide examples that take you through astep-by-step process for how to code and compile the information forevery news story you monitor. You'll be looking at things such as thenumbers of women and men in the news, the types of story in which theyare found, and the roles they play in the news.

Where do I get more information?

Bookmark this website and visit often for updates, contact us to join the GMMP news e-mail listserv or e-mail the co-ordinator.

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January 21, 2014
Categories:  GMMP 2015

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