The Global Media Monitoring Project (GMMP) is the most extensive global research of gender in news media ever undertaken. When the first GMMP was conducted in 1995,few of those involved could have imagined that it would develop in theway that it went on to do. Ten years later, with the third such projectnow complete, the enormous significance of this internationalinitiative is clear.
The importance of media monitoring as a tool forchange was officially recognised by the United Nations for the firsttime in Section J of the 1995 Beijing Platform for Action, where NGOsand professional media associations are urged to 'encourage theestablishment of media watch groups that can monitor the media andconsult with the media to ensure that women's needs and concerns areproperly reflected'.
The third GMMP wasas challenging and exciting as those that went before it. Seventy-six countries took part in GMMP 2005with hundreds of monitors coding almost 13,000 news stories ontelevision, radio and in print. Participants came from a wide range oforganizations and included gender and media activists, grassrootscommunication groups, academics and students of communication, mediaprofessionals, journalists' associations, alternative media networksand church groups.
GMMP 2005 saw much greater participation from Eastern Europe andthe former Soviet states than ever before, alongside those countriesfrom North America, Latin America, the Caribbean, Western Europe,Africa, Asia, the Middle East and the Pacific which have been involvedin GMMP since its inception.
Download the full version of the Global Report 2005, by Margaret Gallagher, author of the report and GMMP 2005 consultant