Breaking persistent challenges for gender equality in media

  on March 11, 2016

Date: 18 March 2016.  Time: 10:00 a.m. - 11:15 a.m.
Venue: Conference Room 11 - GA Building. UN Headquarters, New York.
UNESCO’s International Side Event on Gender and Media
Commission on the Status of Women 2016

 

  

Despite increased awareness on gender in-equality in media, the 2015 Global Media Monitoring Report, which received support from UNESCO and UN Women, has revealed that the negative trend continues. Where there is evidence of change, the rate is so slow that it would take 77 years before gender equality in the media is reached, based on the same report. 

Similarly, according to the International Telecommunication Union, at the current rate it will not be until 2083, before we can reach equal number of male and female heading ICT regulatory agencies. This is far beyond the 2030 target to achieve the Sustainable Development Goals (SDG), which include gender equality and women’s empowerment as Goal 5.

At the same time, the Global Report on the Status of Women in the News Media has shown that men continue to occupy the vast majority of seats on media governing boards and in top management. It is also observed that stereotypes about women and men keep prevailing in media, film and advertising content. To top it off, gender equality in media does not figure among the targets for SDG’s goal 5. And we still need research studies showing if the few women that have made it to media executives and leaderships positions have been able to bring about change.

This side event will debate the action needed to move beyond awareness on inequality to real gender equality in media.

Moderator: Dr. Karin Achtelstetter, General Secretary, World Association for Christian Communication (Global Media Monitoring Project) and International Steering Committee Member of the Global Alliance on Media and Gender (GAMAG).

Panelists:
Ms Irina Bokova, Director-General of UNESCO
Ms Phumzile Mlambo-Ngcuka, Executive Director of UN Women
Ms Lee Jin Sook, President, MBC TV, South Korea
Ms Claudia Palacios, Former anchor at CNN Spanish (TBC)
Ms Esther Park, KBS Correspondent to New York, Representative of the President and CEO of Korean Broadcasting System (KBS) America
Ms Colleen Lowe Morna, Chief Executive Officer of GenderLinks, Chair of GAMAG

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Beijing +20: In my opinion...

The most important contribution that the Beijing Platform for Action has made to advancing gender equality in and through the media is:

Setting global standards to which governments and the media can be held accountable
Bringing coherence to and greater understanding of civil society initiatives on gender, women and media
Raising the profile of work on 'women and media' as important for addressing gender inequalities in women's lived experiences.

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